The Front Desk
Answers the studio line after the team's phones ring, works out what the caller needs, and sends the right person the details.
On our own business line since October 20.
This fall Anthropic, Meta and OpenAI each launched an AI that works in the background. They are impressive. Each one also works for one person, inside its own app. Your studio is a principal, two designers, a site lead, forty suppliers and a client who calls at 9:47 at night about grout. Lexi works for the whole team, and she answers the studio's own phone.
Lives in its maker's app. Knows your inbox. Great at your morning. Has never met your site lead, and your clients cannot reach it.
Picks up the studio line when the team can't, answers the team on WhatsApp, takes voice notes from the truck and interviews new clients on your website. She does each job in the studio's own documents, then hands the draft to the right person.
A tile sample, a coffee, a fan deck and a client's entire kitchen in your head. That is the moment you remember the fee proposal. Here are two ways it can go.
This film is an illustration, not a screen recording. Sofia, the Okafor kitchen and the app are made up, and no real app is shown. The job itself is real: Lexi writes a studio's fee proposal in its own template from a WhatsApp conversation (built, first proven October 13), and she takes voice notes (live since October 14).
Things a studio hears in one day
We checked every claim about the other three on their makers' own pages on October 21, 2026, and quote them where it matters. They are good products. They are built for a different person than the one running your studio.
Swipe the chart sideways to see all four.
| As of Oct 21, 2026 | LexiHire Lexi | Claude DuetAnthropic · research preview | MuseMeta | DotsOpenAI |
|---|---|---|---|---|
| Who it works for | The whole studio One Lexi for the team. She knows each person on the account by their phone number, and who the owner is. |
One person Tied to your own Claude Pro or Max account. Anthropic: It isn't available on Team or Enterprise plans yet. |
One person Meta calls it a personal AI agent. |
One person, in team channels Each dot has one owner who directs it. It can sit in Slack or Teams channels. |
| Answers the studio's phone | Yes Your number rings the team first. If nobody picks up, Lexi answers as the studio, finds out what the caller needs, and texts and emails it to the team. |
No Anthropic: It doesn't make phone calls or send text messages to other people. |
Not mentioned Meta's Muse pages say nothing about answering a business line. |
In-app only You can call your dot with the phone button inside ChatGPT. Calls from your dot are planned. |
| Your clients and suppliers can reach it | By phone and web Anyone who calls the studio's number, and every new inquiry on your website, reaches Lexi. Texting her is for your team today; clients texting her is coming. |
No Only you talk to it. |
No Only you talk to it. It can send messages for you after you approve. |
Partly Colleagues in a shared channel can see it. It asks its owner before it shares. |
| Where you reach it | Anyone: a call to the studio's number, or your website. Your team: WhatsApp (text, voice notes and calls) and SMS too. | Its iOS and Android app, and claude.ai on a computer. Text or voice. | Its app, muse.ai, or a chat with Muse inside WhatsApp. | ChatGPT on mobile, desktop and web, plus Slack and Teams. Texting is coming soon. |
| What it does | Specific jobs Each job is set up for your studio: your fee-proposal template, your wording, your numbers, your intake questions. |
General help A morning brief from your connected apps, checks every few hours, drafts of next steps. |
General help Drafts and tasks across apps; the small-business version lists connectors like Canva, QuickBooks and HighLevel. |
General help Works around the clock on its own cloud computer and connects to a large catalog of apps. |
| Setup | Done with you. We set up your number, your team and your templates. You answer questions; you do not configure anything. | Join the waitlist. Invitations go out in waves. Then connect your own apps. | Download it, sign in, connect your apps. | Create a dot in ChatGPT. On Enterprise, an admin turns it on. |
| Where it works | Built to run wherever WhatsApp works. The studio phone line has run in the US so far. | The US only, during the preview. | Meta's launch post says the US; a later Meta post says the US and Canada. | Pro outside the EEA, UK and Switzerland; Business Premium and Enterprise rolling out worldwide. |
| Asks before it acts | Yes Drafts come to the right person first. |
Yes Asks before it sends, pays, signs or deletes. |
Yes Meta, for small businesses: nothing publishes, sends, or spends without your approval. |
Yes It asks its owner before it shares in a channel. |
| What you are buying | A hire. Compare her to a salary. | A feature of your personal Claude plan. | A personal app, free or by subscription. | A feature of a personal or business ChatGPT plan. |
The fair row: all four ask before they act. Everyone got that right. Sources for every competitor claim are listed at the bottom of this page.
Meet Mrs. Dupree. She has a question about grout, and it cannot wait until morning.
The phone call in this film is the Front Desk, and it is live. It has answered our own business line since October 20: the team's phones ring first, then Lexi picks up and texts and emails the team who called and what they need. The film is drawn, and every name in it is made up. Setting it up on a studio's own number is a scripted setup that we estimate at under an hour.
Every row says whether it runs today. Green dot: live now. Orange dot: built and proven. Hollow dot: on the way.
He sends Lexi a voice note on WhatsApp, the same way he would text a colleague. She hears it, so nobody has to type it up.
Hands on the wheel. Eyes on the road. Opinions on the vanity.
Lexi interviews them on the spot, by voice or text: the project, the budget, the timeline, how they like to work. Only the good fits reach your calendar, with the notes already written.
You stop spending discovery calls on people who wanted a single throw pillow.
She tells Lexi on WhatsApp. The draft comes back in the studio's own template, with the studio's fixed wording left untouched and the numbers in the right places.
No reformatting someone else's idea of a proposal at 11 pm.
Lexi answers with the page from your spec book. If it is not in the book, she says so instead of guessing.
Including the 30 pages your design software exported as flat pictures.
Lexi shows what changed since revision two and checks the arithmetic, line by line.
Somehow the tile got cheaper and the delivery got more expensive.
Lexi reads the vendors' replies, sees who has not answered, and drafts the chase emails for you to send.
The sofa is still on backorder. Now you know by how much.
The team's phones ring first. Nobody picks up, because it is 9:47 pm. Lexi answers as the studio, hears her out, and Sofia wakes up to one clear text instead of a voicemail.
The grout was, in fact, warm white. It was the lighting.
Each one is a job your studio would otherwise hire for, or quietly hand to whoever is least busy. Imagine hiring all of them and having them in house. They do not take lunch, and they all report to one person who answers the phone.
Answers the studio line after the team's phones ring, works out what the caller needs, and sends the right person the details.
On our own business line since October 20.
Interviews every inquiry by voice or text, scores the fit against your rules, and sends only the good ones to a consultation.
More than 200 interviews on Duke's own intake. A studio already paid for its own.
Turns a conversation into your proposal, in your template, with your fixed wording untouched and your numbers in the right places.
Proven on a studio's real template, on WhatsApp and inside Claude and ChatGPT.
Builders ask a question and get the answer with the page it came from. If it is not in the book, she says so.
20 of 20 right on a real 77-page book. The text line is coming.
Forward a supplier quote and see what changed since the last revision, with the arithmetic checked.
Every open purchase order in one place, the vendor's promised date, how long they have been silent, and the chase already drafted.
Tracks the referral fees suppliers owe you and the stage payments clients owe you, and asks the right person on the right day.
Asks the site lead after each visit and drafts every client's weekly update in your format.
Drop in your selections export and get a room-by-room presentation in your brand, images never stretched.
Keeps your Google profile working for the searches your clients actually run, and asks happy clients for the review.
Your SOPs and studio know-how, answered on demand, so the new hire stops asking you where the sample library is.
One screen showing what every desk did this week, for owners only.
Please do, for your own inbox. They are very good at one person's morning. Lexi is a different job. She answers the studio's phone. Your whole team reaches the same Lexi, and your clients reach her when they call. She does specific jobs in your studio's own documents. A personal assistant does none of those, by design.
Each of you would need to be in the US, on a Pro or Max plan, and through the waitlist. Then you would have six assistants that have never met each other, and none of them answers when Mrs. Dupree calls. Anthropic says Team plans are coming later. When they arrive, it will still be your team's assistant, not your clients' front desk.
Muse is in your WhatsApp as your personal assistant, a chat you open. Lexi belongs to the studio. Marco's voice notes and Priya's texts reach the same Lexi, she knows each of them by their number, and when a client calls the studio at night, she answers that too.
No. You call her, text her or send a voice note, the same way you already reach your team. If you can leave a voicemail, you can use Lexi.
We price Lexi against the hires on this page, not against an app subscription, and we set it per studio. Talk to her first; she will ask about your studio, and we will come back with your number.
Documents come to a person as drafts before anything reaches a client. Where she answers from your files, she shows where the answer came from, and when the answer is not there she says so instead of guessing.
No roadmap item on this page is described as if it already exists.
Lexi will interview you about your studio, out loud or by text, and we will come back with the desks that would earn their keep first.
Where every competitor claim comes from · checked October 21, 2026 on each maker's own pages